MEET OUR TEAM

COLIN CHEE-SENG LAI

Founder and Principal Consultant

Colin has almost 30 years' experience across diverse industries such as PR, digital media, social media, branding, advertising & marketing, corporate communications, and AI-assisted content writing & GEO content strategies. His core expertise is B2B writing and communications strategy. He believes Communications is a key component of business strategy.

Colin leads a high-calibre team of writers, consultants and coaches to support reputation building goals. Collectively, our team has an impressive depth and breadth of experience in helping C-suite executives, founders, and senior government leaders raise their influence among stakeholders, through book writing, thought leadership, corporate communications, C-suite branding, Executive skills development, and strategy consulting among others.

Colin’s own thought leadership has been published in regional publications such as Leaderonomics, Marketing In Asia and Nagaoka University Review. He is also a sought-after speaker, recognised for his deep insights into communications strategy, the psychology of influence, and future industry trends. He has been invited to speak at regional conferences such as Inspired Leadership 2023, Corporate Communications Asia 2024 and Re:Source Conference 2025.

Colin remains in the forefront of the rapidly-disrupting communications industry. He was the Research and Insights Lead of the "Navigating Influence in the Age of AI" White Paper, which examined how GenAI platforms represented Malaysian brands, . The findings were presented at a sold out event by BFM 89.9 in January 2026. He currently builds AI content writing engines for clients.

MEET OUR SENIOR EXPERTS

MJ ONG
Transformation Coach & Executive Skills Development Lead

MJ is a Certified DISC Behavioural Coach (IML, US) with a proven track record in people development and transformation across industries. She has delivered trainings in the Middle East, Africa, Asia, and Europe to delegates ranging from C-suite to frontline. Her approach blends customised facilitation, experiential learning, and a sharp ability to read and shift human behaviour using in-depth DISC principles.

NORLIZA ISMAIL
Bahasa Melayu B2B Writer & Transcreation Consultant

Norliza is a certified translator and seasoned bilingual writer with over 20 years of experience delivering high-impact content for a global clientele. Drawing on an extensive background in public relations and corporate communications, her expertise encompasses a diverse range of outputs, including annual and sustainability reports, strategic business books, and premium publications for high-level stakeholders.

IERA YUSOFF
Bahasa Melayu Business Ghostwriter & Biographer

Iera is a veteran communications consultant with over 25 years' experience. She pivoted to ghostwriting for prominent Malaysian personalities and organisations. With deep expertise in high-stakes corporate and personal narratives, Iera has ghostwritten numerous business books and biographies and is known for distilling complex personal legacies and corporate stories into compelling prose.

BENJAMIN YONG
B2B Storyteller & Biographer

Ben is a proven business writer and editorial strategist with over 15 years' experience in B2B content. He brings excellent insights into business storytelling and has written for diverse industries including insurance, cybersecurity and ESG. He is recognised for his ability to translate complex corporate data into impactful, authoritative narratives for high-level audiences.